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Urgent! digital marketing manager Position in iKapa - MyRunway

digital marketing manager



Job description

Cape Town

ROLE OVERVIEW

In a world full of ads nobody notices…

Chaos reigned.

Pixels misbehaved.

Clicks wandered aimlessly.

Shoppers abandoned carts at 2 a.m. Then… you arrived.

You're the kind of marketing leader who sees data and thinks: Challenge accepted.

You watch metrics like a hawk and know that the right mix of image, copy, and timing can make a shopper's heart skip a beat (and their cart skip a stage).

But you don't just react, you strategize.

You guide a team, turning insights into action, campaigns into conversions, and chaos into results.

At MyRunway, we make every scroll, click, and cart count.

You'll captain our marketing ship, ensuring every campaign doesn't just launch, it lands with style.

What's in it for you:

  • The freedom to test wild ideas — and the data to know if they worked.

  • Work with a smart, passionate, fun-loving team.

  • Room to grow, experiment, and leave your fingerprints on a brand that's scaling fast.

  • Flexible, collaborative culture that values results over rigid rules.

KEY RESPONSIBILITIES

  • Launching scroll-stopping campaigns across Google, Meta, TikTok, email, and whatever channel people obsess over next.

  • Turning data into magic — whether it's figuring out why someone ditched their cart at 2am or squeezing more ROAS out of an ad set.

  • Obsessing over performance (CTRs, CPCs, conversions — if it moves, you'll measure it, tweak it, and make it work harder).

  • Collaborating with creatives to make ads that not only look good, but actually get clicks and sales.

  • Owning SEO & content touchpoints so MyRunway shows up where it matters (search, inbox, everywhere).

  • Managing budgets like a boss — allocating spend smartly and proving the ROI.

  • Experimenting with the new-new — automation, AI tools, programmatic, or whatever's about to change the game.

  • Leading & coaching our small but mighty team into even greater greatness.

  • Making the complex simple — reporting results in a way that makes even non-marketing people say: Ohhh, now I get it.

  • Building bridges across teams (product, dev, ops, creative) to make sure campaigns don't just launch — they land.

PERSONAL SKILLS AND ATTRIBUTES

  • 2+ years leading a team — you've mentored, coached, and made people better.

  • Strong eye for creative (you know when an ad looks or when it needs another round).

  • You think in numbers and ideas — both sides of your brain are invited to the party.

EXPERIENCE

  • A marketing degree/diploma
  • 5+ years running digital campaigns (bonus points for e-commerce).

  • 2+ years leading a team — you've mentored, coached, and made people better.

  • Hands-on experience with Google Analytics, AdWords, Meta Ads Manager, SEO tools, CRM systems, and campaign automation.

If you can sell clicks, capture hearts, and make dashboards sing, we want you.

Apply

MyRunway is committed to transformation and redressing of past inequalities.

Our employment equity goals will be taken into account in our selection process.

Thanks so much for your interest in MyRunway We're lucky to receive a lot of applications, and while we try to respond to everyone, if you don't hear back from us within two weeks, it means we've moved forward with other candidates.

We truly appreciate you taking the time to apply


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