Media Strategist

**Responsibilities**

Strategist on Haleon with support from BUD:

1.

Drive annual and/or campaign strategy briefing process overseeing the internal process (including creative agency involvement) to client presentation and final revert.

2.

Manage the ongoing strategy process throughout the year including meetings, outputs & delivery.

3.

Continually raise the strategic standard/levels ensuring constant evolution and innovation

4.

Provide ROI opportunities for clients’ e.g. modeling, integration of strategy & implementation learnings.

5.

Drive integration between traditional and digital media.

6.

Work to build unique targeting insights that drive strategic direction

7.

Ensuring regular media update presentations to client e.g. trends, landscapes, hot topics etc.

**Relationship** **management:**

1.

Manage relationship with clients

2.

Manage relationship with creative agencies ensuring collaborative team work within put from both business planning & invention.

**Job Functions**

1.

Manage and produce quality work in in line with:

a.

Agency processes.

b.

Global tools and processes.

2.

Produce clear, innovative media strategies

3.

Deliver solid implementation planning briefs to the media planning team.

4.

Oversee implementation team.

5.

Drive annual media processes (e.g. deals, thresholds, sufficiency's, CPP/AR, inflation, benchmarking, post campaigns, etc.) and the tracking there of ensuring the strategy is accurately & timeously translated into implementation & buying.

6.

Assist with media negotiations if necessary.

7.

Ensure flow plans accurately reflect the strategy.

8.

Work collaboratively with partner agencies.

9.

Assist with adhoc clients / work where necessary.

**KPIs** :

a.

**Revenue** **Growth** :

i.

Revenue growth targets

ii.

Supply accurate budget figures quarterly.

b.

**Key** **client** **satisfaction:** **Improve** **client** **relationship** **scores.**

i.

Strategy

ii.

Collaboration with creative agencies and other agency partners.

iii.

Innovation

iv.

Digital

v.

Reporting (with insights)

vi.

Training

c.

**Effective** **representation** **of** **Publicis** **Media:** **Keep** **abreast** **of** **international** **and** **local trends, across all agency disciplines and practices.**

d.

**Bi-annual** **thought-leadership/opinion** **piece** **either** **written** **or** **delivered** **in** **a** **presentation.**

2.

New Business: Assist with new business pitches.

3.

Awards: Work with team to enter a minimum of two awards annually, that warrant winning.

4.

Set and track spend objectives for various media platforms.

5.

Make sure that we are spending and tracking against our commitments.

**Qualifications**

• Strategist with a minimum of 8-10 years ATL media experience, with a solid understanding of digital media (must be able to co-present a strategy for digital media).

• Excellent understanding of all planning and buying processes.

• Experience managing teams

**PROFESSIONAL** **ATTRIBUTES**

Energetic, self-starting, can-do, good track record of building solid client relationships.

Team player.

Instills confidence.

Well presented.

Progressive, forward thinking.

Adaptable.

Technology savvy.

Champion ideas that push self and others outside their comfort zones.

**Additional information**

Participate in training and development courses provided to ensure skill level is evolving with the industry.

Undertake digital certifications as required by PM.

Accurate daily timesheet completion.